51°µÍø

Venkatesh (Venky) Shankar is the Harold M. Brierley Endowed Professor of Marketing, Chair of the Marketing Department, and Academic Director, The Brierley Institute of Customer Engagement, Cox School of Business, 51°µÍø. He is also the Chair of Marketing Accountability Standards Board Advisory Council. His areas of specialization include Artificial Intelligence, Digital Marketing, Marketing Strategy, Innovation, New Product Management, Retailing, Services Marketing, Pricing, International Marketing, Branding, Mobile Marketing. Shankar has corporate experience in  marketing and international business development in diverse countries.

He has been  as one among the World’s Most Influential Scientific Minds, as one among the Top 1% of Marketing Scientists, as a Top 10 Innovation Scholar, and as a Top Retail Influencer. He is a winner of the 2024 Charles Coolidge Parlin Award, 2023-2024 American Marketing Association (AMA) Fellow Award, 2024 Institute for Study of Business Markets (ISBM) Distinguished Research Fellow Award, 2022 Margaret Blair Award for Marketing Accountability, 2017 AMS/Cutco Vector Outstanding Marketing Educator Award, 2015 Indian Institute of Technology (IIT) Kharagpur Distinguished Alumnus Award, 2013 Indian Institute of Management (IIM) Calcutta Distinguished Alumnus Award, 2013-2014 Retailing Lifetime Achievement Award, 2012 Vijay Mahajan Award for Lifetime Contributions to Marketing Strategy, 2006 Robert Clarke Award for the Outstanding Direct and Interactive Marketing Educator, 2014 EMAC-IJRM Steenkamp Award for the article with long-term marketing impact, 2020 and 2014 Best Services Article Awards from AMA, 2001 IBM Faculty Partnership Award, the 1999 Paul Green Award for the Best Article in Journal of Marketing Research, the 2000 Don Lehmann Award for the Best Dissertation-based Article in an AMA journal, and the 2008 Sheth Award for the best paper in the Journal of Academy of Marketing Science.

The Shankar-Spiegel Award from the Direct Marketing Educational Foundation is named in his honor. He has published in academic journals such as the Journal of Marketing Research, Management Science, Marketing Science, Strategic Management Journal, Journal of Marketing, Journal of Public Policy and Marketing, Journal of Retailing, Harvard Business Review, and Sloan Management Review, and in business periodicals such as Wall Street Journal and Financial Times. He is ex-President of the Marketing Strategy SIG, AMA and serves on the Chief Marketing Officers (CMO) council and Business-to-Business (B2B) Leadership Board. He is Editor Emeritus of the Journal of Interactive Marketing and is an ex-academic Trustee of the MSI. He is also ex-associate editor of the Journal of Marketing Research, ex-associate editor of Management Science, and ex-Area Editor, Journal of Marketing. He also serves on the advisory boards of the Journal of Retailing and Journal of Interactive Marketing.

He has been a keynote speaker in several conferences and has delivered over 500 presentations across the world. He is a three-time winner of the Krowe Award for Teaching. He has been a visiting faculty at schools such as Stanford University, MIT, INSEAD, Singapore Management University, SDA Bocconi, Chinese European International Business School, and the Indian School of Business. He is co-editor of the Handbook of Marketing Strategy and the author of Shopper Marketing.

Prior to joining the Cox School, Shankar served as the Ford Chair Professor of Marketing & E-Commerce and Director of Research at the Center for Retailing Studies at the Mays Business School, Texas A&M University.